BOM BOM's technology and R&D provides pet parents the ability to understand exactly what goes into their furkids' meals. BOM BOM is the first pet nutrition company to provide this level of precision in nutrition analytics. You will be able to answer questions such as: Does my pet need supplements? What supplements are needed (if any)? Is feeding fresh food complete and balanced? Does my pet drink enough water? Am I feeding my pet enough calories?

Now all of our BOMers will have access to this data to get the best in nutrition for their furkids - no more guesswork, no more confusion on whose advice on the Internet to follow. BOM BOM IQ provides a definitive source of analysis, free of bias.

Micronutrients Analytics: Understand how natural ingredients support your pet’s health and minimise the need for unnecessary supplements, all benchmarked against official NRC guidelines.

Extensive, Trustworthy Database: As Asia’s largest pet nutrition company, we’ve built a robust system using thousands of verified pet profiles and lab data, ensuring your pet’s nutrition is spot-on.

Personalised Dietary & Portion Recommendations: Tailored meal and portion suggestions based on your pet’s lifestyle, growth stage, and activity level—helping them get the most from every meal.