This is usually more about eating habits than a sign that something's wrong with the food itself.
Common causes:
Eating too fast / gulping — if your pet isn't used to chunky, whole-food textures, large pieces can be swallowed too quickly and come back up shortly after.
Chunk size — cutting meat into smaller pieces at first can help, but try to work back up to the original BOM BOM chunk size over time. The smaller you cut it long-term, the more you risk reinforcing gulping instead of chewing.
A newly introduced food — if BOM BOM (or any new food) was introduced quickly rather than gradually, some pets may vomit or regurgitate simply because their gut hasn't had time to adjust yet. This tends to ease up on its own within the first few days as they adapt — see our transition guide if you'd like to slow things down.
"Protest" regurgitation in cats — cats especially may regurgitate simply because a food is unfamiliar, not because anything's wrong. Our Fussy Eater's Guide has tips for helping cats settle into a new food.
Activity right after eating — a pet that's very active straight after a meal can trigger their own gag reflex.
What helps:
Cut meat smaller for pets new to chunky textures, and gradually size it back up over a few weeks.
Give your pet a calm, restful period after meals.
For cats, ease in slowly and check out the Fussy Eater's Guide.
If vomiting is frequent, persistent, contains blood, or your pet seems otherwise unwell, please message BB Support — we're happy to help figure out what's going on.